Be sure to listen to her single "Losing It" on iTunes today, which will lift your spirits and make you want to dance!! Continue reading for the interview below :)
I’m so excited to be a part of your new project! Thank you so much for the opportunity. Nori Amada was born less than 3 years ago. I decided to pursue a career in music after acknowledging my gift of song. Music has always been a major part of my life. When I was about 5 years old, I used to sing in my room to the top of my lungs. I remember a neighbor asked one day, “‘Who is always singing in there?” My cousin told him that it was me and I bowed my head in embarrassment. He told me that I had a very powerful voice. I didn’t make much of it at that time but I secretly wished I could be on stage one day. My musical palette is comprised of a wide variety of genres, but because Soca gives me an unexplainable high, I chose to begin my career singing Soca music.
If you had to describe soca pop to someone new to the genre, how would you describe it?
Originating in Trinidad and Tobago, Soca music is known for its rhythmic patterns combined with strong percussion, steel pan, and/or horns. Occasionally, you may have a cow bell or some other similar instrument. It makes you want to jump, wave, and wuk up (which is to wine by rotating your hips). I remember one of my friends told me it sounds like “happy music.” That’s exactly how I feel when I listen to it. I just want to dance when I hear Soca.
The music that I’ve released thus far is more of a Pop Soca because it has the original sounds and instrumentation of Soca music, but the melodies have a Pop style to them. Quite a few Soca artists are incorporating Pop and EDM to their compositions as it is a bit more versatile and caters to various markets outside of the Caribbean community.
“Losing It” is currently our favorite song, and we have it on constant repeat. Could you explain your inspirations behind the song?
Awww thank you! The story behind this song is actually based on my reality. After I had my first few songs recorded in 2015, I wanted to work on an original track as the previous releases were written to riddims that were already out at that time. You’re probably wondering what a “riddim” is. In the Caribbean, multiple artists may write their own songs to the same rhythm or composition. So I worked with Producer “DJ JaEzy” from the Virgin Islands on a few records. During my writing process, I narrated what I was going through using the song as my platform. I was working for an IT Consulting company, but I really wanted to focus on my music. I was literally flying out every single week for work and then going to dance/band practice and the studio every weekend. But I felt great being able to finally pursue my dream. So I put that experience into the track and “Losing It” was created.
Because of my Panamanian background, I grew up listening to Salsa, Merengue, Soca, Reggae, and Dancehall. As I got older, I was more of a Pop, Dance/EDM/Techno, Rock, Country, and R&B type of girl. Of course Selena and Whitney Houston were my two major influences. I had to sing Whitney’s “The Greatest Love of All” for my graduation from Pre-K. My mom told me that I learned the song in one day and I sang it everyday. Selena was my girl. I loved her style, her presence, performances, and her voice. Every time she was on TV, I was front and center.
Do you have a specific songwriting process? What inspires you to write?
I’ve noticed that words and ideas just come to me and then I get to writing. I write mainly based on experiences that I may have had or that someone else may have told me about. I don’t really have a process but sometimes I will play instrumentals and freestyle to get the creative juices flowing.
You released a fabulous cover of Rihanna’s “Work”, will there be any other covers in the future?
I definitely plan on doing more covers this year just to keep the creativity flowing and to show more versatility.
Which artists or group would be your ultimate dream collaboration?
I would love to collaborate with Major Lazor. That would be soooo amazing.
Festivals are the hit thing right now. Which music festival is at the top of your list?
I absolutely loved Coachella last year. The energy was great and they had something for everyone. What blew my mind was that Major Lazor brought out Sean Paul, Nyla (of Brick and Lace), Sean Paul, and Machel Montano, who is the King of Soca. I was not expecting that at all so I was ecstatic!
What do you hope your fans will take away from your music?
I hope that my music brings people LOVE. When I took the leap of faith to focus solely on music, it was because music is one of the major gateways to the soul. By that I mean that through music, one has the opportunity to FEEL something that touches the core and very essence of our being. For me, if I can use this tool to change lives and help people to feel better about themselves, then I’ve served my purpose.
What’s in the future for Nori Amada?
I’m working on new music and working with some new people to bring different vibes to the scene. I’ve also been collaborating with other artists, helping with references, and developing and improving my artistry. I’m taking a bit of time to ensure that I put out the best products that I possibly can. I want to give people more Nori Amada so that they get to know who I am as an artist. Stay tuned
xoxo Krista & Becca